Florence Legg-Bagg / Bachelor of Design
Binge Revolt
2014
Print
It’s no secret that university students love to drink. 45% of students age 18-24 regularly drink alcohol to risky levels of high consumption (Australian Medical Association, 2009).
In other words, we binge drink.
Binge Revolt is a graphic campaign which provides UNSW students with a platform to rebel against ritualised binge drinking conventions, and the opportunity to develop fresh social rituals and a smarter approach to drinking.
The campaign utilises disposable posters, sticker and flyer handouts exterior spray stencils, and a promotional food-truck to spread Binge Revolt’s ‘Drink Smart’ message across its unique campus context.