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It is currently easier for a young person to contract an STI than it is to ensure they have access to the basic knowledge, services and support to positively deal with their sexual development and prevent physical and mental harms. Humour was an important catalyst in Costa Damaskos’ campaign to motivate change and engage with the tagged audience on a level that they are comfortable with. Through this campaign he aimed to increase a male's sense of personal risk and susceptibility whilst encouraging behavioural changes in the key demographic to reduce sexual risk taking.