Kit Baker / Bachelor of Design
Project 365
2014
Design and photography
Project 365 is a hypothetical campaign that aims to reduce food waste among young people in Australia. To do this, the campaign focuses on the small every day changes that young people can make to the way they shop, cook and think about food.
The title Project 365 aims to draw attention to the alarming fact that the average Australian household wastes about 1kg of food every single day. It also serves to reinforce the idea that if we are to make a difference we must make daily changes, 365 days a year.