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Each video looks at the power music has on our emotions in the context of a shopping mall.
How do you feel after watching these? How would this affect your ability to make decisions when making a purchase? Sarah Baker’s major work saw her experimenting with motion graphics. Research into the significance of music to persuade purchases was a key element in her design process with the focus being on Central Park. This new mall near Central Station is a thoroughfare but is yet to engage buying customers. This project utilises the digital wall to entice customers with visuals and sound.